The Machines are Coming
In late 2016, Google and Microsoft changed the landscape of automated translation by introducing the use of neural machine translation (NMT). Initially launched using a small number of languages — including Simplified Chinese, Japanese, Russian, Arabic, and German, among others — the technology now includes far more languages, with progress over the past year surpassing…
Key Translation Areas and How to Do Well in Them (Part 2)
In this edition, we asked two leading translators in the Hospitality and Pharmaceutical sectors for their key tips on how to deliver consistently high quality translation. Hospitality 1. Hotels have particular brand flavours. Spending time to review their websites, press releases etc is essential to beginning to understand the brand “essentials”. 2. Do not be…
How To Write Compelling Copy
Effective writing involves more than simply conveying meaning through words. If your writing is to be read by your target audience, it must be tailored to them, in a style and language that they will not only understand, but relate to. In art as in marketing, relating to the message is key to effective communication….
Voice Search Creates New Opportunities
With the increasing use of digital assistants such as Siri and Cortana, experts in digital marketing are getting ready for the rise of voice-activated queries, with Forbes calling 2017 the year of the voice search. Apple introduced Siri, the first digital assistant, in October 2011. Since then, Microsoft has followed suit with Cortana, Amazon with…
Exposé – Xinxin
Xinxin M. has been working with us at MYL for over six years, and is one of our most sought-after translators. MYL: Tell us a little bit about yourself. XM: My undergraduate major was English and I pursued my postgraduate degree at the Chinese University of Hong Kong, majoring in computer-aided translation. It helps me…
Case Study – JLL
ABOUT OUR CLIENT JLL is the world’s largest provider of commercial real estate strategy, services, and support to organisations. MYL’s MISSION Editing English text in real-time to improve grammar and readability across twelve Asia-Pacific countries. OUR SOLUTION JLL has over a dozen research offices in Asia-Pacific and is a leading provider of research to investors…