CLIENT OBJECTIVE
Hyatt International expects copywriting level transcreation for all their local language content, and their existing translation vendor has struggled to provide the quality they need for Asian languages.
WHY THEY CHOSE MYL
With our main base in Asia, MYL was ideally set-up to handle the regional requirements for this Client. A key factor in the selection process was that MYL could ensure continuity with the selected linguists, allowing them to learn from the Client’s feedback and continuously improve in a short space of time.
THE SOLUTION
After a comprehensive brief with the Client, MYL shortlisted a set of transcreators for each Asian language. The linguists also had to be based in Asia to accommodate urgent same day requests and a dedicated Project Manager to coordinate all regional projects in real-time.
END RESULT
MYL is now the trusted Asian transcreation partner for Hyatt, greatly reducing the amount of time that their internal teams need to spend on polishing translated content. New South-East Asian languages are being added to support their growth plans in 2023.