CLIENT OBJECTIVE
With travel quickly resuming post COVID, Kempinski needed a way to rewrite and translate their entire website in twelve languages, in ninety days.
WHY THEY CHOSE MYL
MYL is one of the few language service providers that can produce high quality results to scale in both English and translated content. Being able to work directly with the corporate office team to design customised workflows and manage communications directly with the hotels’ users was also a key factor.
THE SOLUTION
Kempinski had to leverage employees at each of their 70+ properties who not only had limited ability to translate into multiple languages, but also lacked the native English skills to draft the source content.
To support the hotels, MYL quickly built a team of Editors and Copywriters to tackle significant volumes. A customised workflow was also developed to handle submissions from the 100+ users involved with the project. The workflow also needed to include a step for translation to various languages based on each property’s language requirements.
END RESULT
MYL received its first requests for content editing/copywriting in September 2022 and Kempinski was able to launch their new site in multiple languages for 70+ properties before the end of November.